Monday, June 28, 2004
Neuroeconomics
Newsweek/MSNBC today has a very interesting bit about how neuroscience is helping economists out of their little fantasyland of rational decision making. Although full of typos, it's worth reading just for the, uhm, money quote:
there is no quantity of juice [currency] sufficient to get a male monkey to look away from the hindquarters of a female in estrus.
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