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Monday, April 18, 2005


If you parents expect you to grow up and be a doctor, but you go to art school instead, how do you ever chase off their you-should-be-helping-people guilt trips? Deborah Adler redesigned the prescription drug bottle, using elements to improve safety and usability. Target (pronounced "tar-HJAY," bitches!) picked up her design and will soon begin to use it.

The design is pretty, and does address a number of the problems with the traditional pill bottles. Some of its features - the color-coded neck ring, in particular - probably won't get used as well or as effectively as possible, but the idea is frankly brilliant. I could probably look up the number of medication errors per year in the US due to poor or misread labeling, but I'm lazy so take my word for it: "lots."

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