"It is true, and thus the question of whether it is sad or happy has no meaning whatever."
Bernhard Schlink

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Friday, June 24, 2005

Manly Scents 

A while back we learned to make people more trusting by spraying them with oxytocin. Today we learn yet another way to manipulate men (as if there weren't enough!): the smell of male pheromone androstenol makes them more receptive to already-masculine stimuli.

The study was about marketing - men exposed to the pheromone were more likely to choose Mens Health over Allure or Natty G - but I wonder how far the effect extends? Might androstenol affect the human version of fru? Because there's nothing more masculine than men.

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