Friday, June 24, 2005
Manly Scents
A while back we learned to make people more trusting by spraying them with oxytocin. Today we learn yet another way to manipulate men (as if there weren't enough!): the smell of male pheromone androstenol makes them more receptive to already-masculine stimuli.
The study was about marketing - men exposed to the pheromone were more likely to choose Mens Health over Allure or Natty G - but I wonder how far the effect extends? Might androstenol affect the human version of fru? Because there's nothing more masculine than men.
The study was about marketing - men exposed to the pheromone were more likely to choose Mens Health over Allure or Natty G - but I wonder how far the effect extends? Might androstenol affect the human version of fru? Because there's nothing more masculine than men.
