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Tuesday, May 29, 2007

Lowering the Bar: Advertising Edition 

McDonald's Corp gets really cranky when people talk about "McJobs" and "McMansions" and everything else "Mc" that isn't a highly processed foodstuff from which it makes a huge profit. In an apparent effort to improve its PR, and also to recruit more young employees, McD'oh has been airing a commercial on TV.

I don't know if this is only getting aired in Georgia (or just the South), but it struck me as completely tragilarious. The ad starts with a professional-looking woman, who talks about how You've Probably Heard about some kid who got his first job at McDonald's, and stuck with it, and years later was "making thousands."

Yes. She says "making thousands." Not millions. Not hundreds of thousands. Not even tens of thousands. THOUSANDS. At least she's not over-inflating anyone's expectations.

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